I’m a real tech enthusiast — with healthy, reasonable reservations. I care about the same things you do: your privacy, and not being glued to a screen all day. Technology should work for you, not the other way around.

But what I love most isn’t the technology — it’s the people. There’s honestly no better feeling than hearing someone light up and say, “Oh… that was so easy!” And it makes me truly happy when a client — who, more often than not, becomes a friend — tells me how far they’ve come: that they’re not anxious or afraid of their devices anymore.

I also know firsthand what it’s like to be a new immigrant in Israel — figuring out everyday life, and all the bureaucracy, in a language that isn’t our mother tongue. It’s a lot. So when something new feels overwhelming, I truly understand — because I’ve lived it.

I never stop learning, either. I’m always exploring new apps, trying out what’s new, and taking courses to stay current — so you don’t have to.

And I’ve been at this a long time. I go all the way back to the mainframe days — and when the very first personal computers arrived in my department, I was one of the first to figure out how to use one for accounting spreadsheets. I’ve been helping people feel at home with technology, one patient step at a time, ever since.